Baby Einstein refunds

Disney is offering refunds to people who bought Baby Einstein videos since 2004. You can get $15.99 cash or exchanges for up to 4 returned DVDs. You don't have to have the receipt, just the DVD, and it's good until March 10, 2010.

The reason is the FTC (Federal Trade Commission, which polices false advertising claims) was on their butts about the whole point of their product, which was they claimed it made babies smarter, but it didn't, and in fact may contribute to attention problems later in childhood. They can still sell the stuff, but they have to tone down their claims about it being educational. They are still marketing as close to the FTC line as they can get away with.

Disney's PR flack said it was business as usual, their usual generous customer satisfaction guarantee (except that usually runs out after 60 days and requires a receipt).